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Some called electronic cigarettes a fad that would die out as quickly as it began but e-cigarettes have caught the attention of smokers around the world. Sure, their design might mimic traditional cigarettes but they are anything but ordinary. Unlike tobacco cigarettes that release harsh toxins and carcinogens when burned, electronic cigarettes release only a harmless water vapor when smoked. Smokers like celebrities Stephen Dorff and Twilight’s Robert Pattinson have made the switch and many are not looking back. But the allure of e-cigs has not just caught the attention of celebrities and politicians. Many companies in the tobacco industry are focusing less on conventional cigarettes and turning their attention to e-cigarettes.

Big Tobacco Vs. Smokeless Cigarettes
Until recently, Big Tobacco faced off with e-cigs, watching their control of the market shift to smaller e-cig brands. Electronic cigarettes have become the new go to for smokers trying to quit and it is hard to blame them for making the switch. Tobacco cigarettes are known for causing nasty side effects like shortness of breath, ashy smells, and disease. The negatives of smoking traditional cigarettes long-term has been studied extensively. Smokeless cigarettes have given long-term smokers hope and the ability to regulate their smoking habit by slowing adjusting the nicotine levels of their e-cigs.
Major Tobacco Company Crosses Over to E-Cigarettes
When tobacco brand R.J. Reynolds announced its intention to start producing and marketing the electronic cigarette Vuse many e-cig users were shocked. Was this a sign that the tobacco industry was caving to electronic cigarettes? The whole “if you can’t beat them, join them” certainly rings a bell in this case. And Vuse e-cigs aren’t the only case of Big Tobacco and electronic cigarette brands teaming up. Leading e-cig brand Blu Cigs recently announced in April their merger with Lorillard. Blu Cigs first made headlines when their advertisements featuring actor Stephen Dorff began popping up on television. Their merger Lorillard is another move to push the brand further into the public spotlight and the Blu Cigs campaign has proven to be very effective.
Future of Electronic Cigarettes
The merger of tobacco companies and e-cig brand manufacturers shows the true staying power of electronic cigarettes. Smokers switching to e-cigs have a growing confidence in their ability to quit smoking. With tobacco cigarettes, on the other hand, smoking seemed more like a never-ending trial of ups and downs. It is easy to see why e-cigarettes have caught on and why Big Tobacco companies have decided to jump on board.
Electronic cigarettes have been stirring up controversy recently as city officials around the US attempt to create e-cig regulations. Businesses like Starbucks aren’t waiting for new regulations on electronic cigarettes to get passed; Starbucks is making its own regulations, banning smoking cigarettes (including smokeless cigarettes) within 25 ft of the store. This new change in policy has stunned many smokers since coffee breaks and smoking have gained popularity. The store policy is being strictly enforced so even e-cig users can no longer vape in public if they are near a Starbucks.
According to the executive director of American Nonsmoker’s Rights, Cynthia Hallett, “Starbucks is the first chain to go smoke-free on its patios.”
The change has certainly disrupted many smokers causing some to even announce a boycott of Starbucks on Twitter. It is understandable that smoking near Starbucks could create a potential disruption. Using traditional cigarettes has been linked to negative side effects like shortness of breath, second-hand smoke, lung disease and even death. Nonsmokers do not want to subject themselves to the dangers of second-hand smoke outside of their homes. Electronic cigarettes present new hope for both smokers and nonsmokers alike since the vapor released from vaping is a harmless water-based smoke. Electronic cigarettes can even be used in most public spaces because they don’t contain the harsh toxins that come from burning tobacco products.
While Starbucks may be shying away from electronic cigarettes, many smokers have found a new sense of hope and have begun to regain their health thanks to e-cigarettes. Vaping does not need a lighter or matches so there is no fire hazard risk. Each e-cig uses a battery that helps to power a heated coil inside. When this coil is heated the e-liquid inside is turned into a water-based vapor that the user can inhale. Smoking e-cigs even help some smokers quit; something that cigarettes have never been able to claim. E-cig users have control over the nicotine levels in each smokeless cigarette so they can reduce the nicotine level over time, enabling smokers to control their smoking habit.
The actions of Starbucks have raised alarm in the smoking community. While e-cig users should not be punished or lumped into the same category of conventional smokers before research on e-cigs has been completed, Starbucks is ultimately working to ensure the safety of its patrons is maintained. There are still many places electronic cigarettes can vape publicly but this new regulation may have an impact on the smoking community.















